Maximum automation in information processing in the Store.

Enrique Barrón, in charge of the Steren mark a before and after when starting to use BeepQuest, obtaining a versatility in its information processing that was not possible in its previous platforms.

Maximum automation in information processing in the Store.

Enrique Barrón, in charge of the Steren mark a before and after when starting to use BeepQuest, obtaining a versatility in its information processing that was not possible in its previous platforms.

42%

increase in the effectiveness of competition mapping.

12x

Times more optimization in logistics for Promoters.

100%

of the systems consolidated with API's of BeepQuest.

1 Week

as a record of implementation and deployment of a software solution.

Hear the Steren Packaged Product success story
Told by your systems area manager -Enrique Baron

Enrique Barron

There is no point of comparison between our operation before BeepQuest and after ... We have found in this platform a comprehensive tool that allows us to manage practically all the activities of the promotion team and through this single platform obtain all the information we need.

- Enrique Barrón

Enrique Barron

There is no point of comparison between our operation before BeepQuest and after ... We have found in this platform a comprehensive tool that allows us to manage practically all the activities of the promotion team and through this single platform obtain all the information we need.

- Enrique Barrón

Context

Steren Packaged Product is a company that is part of Steren Group, dedicated to the commercialization of accessories and electronic components for Self-Services, Department Stores and specialized stores.
Enrique Barron, in charge of the systems area, assesses and provides the company's IT tools and is delighted with the optimization and automation they have obtained since acquiring BeepQuest and implement it in just one week.

In addition, it will give us an intimate look at how the role of the promoter in Mexico in recent years and will discuss with Berny about the future of the promotion and merchandise in Mexico, a future for which to have a technology tool such as BeepQuest allowing your team to always stay one step ahead of the competition is increasingly essential.

Challenge 1: Have an effective and up-to-date competition mapping.

The retail industry changes and evolves daily, which is why it is vital for companies like Steren have real information about the status of your competition, their promotions, prices, activations and products to be able to make strategic operational and marketing decisions. However, the information capture methods are usually very rudimentary in many companies, where most of the information is sent through various channels such as WhatsApp, emails, and handmade reports, resulting in ineffective processing of information that is often disorganized.

Solution

Steren implemented promotional activities of competition mapping with BeepQuest, standardizing the capture of information and structuring it effectively to be able to show in detail what the promoters find in the store.

Impact

42%
increase in the effectiveness of competition mapping.

Challenge 2: Optimization of resources for promoters

A promotion team like that of Steren It requires resources of time, per diem, and work materials. Without having eyes on the field activities of your promoter team, resources are not used to the maximum, and how consequently the promoter routes are ineffective, the capture of information is not structured, and the material for manual and photographic reports is not always it is consolidated and available.

Solution

Steren implemented trackers to study the routes of its promotion team and be able to organize more effective routes, distribute resources in an optimal way for travel expenses, and collect information digitally in an automated way. Steren Now he studies the number of visits made by promoter, the time it takes for each visit, their transfer times, and many other indicators.

Impact

12x
times more optimization in logistics for Promoters.

Challenge 3: Maximum automation possible in the processing of information captured by the Promotory.

For a company how Steren, an important pillar in its operation is maximum automation, in order to depend as little as possible on human error. Additionally, information processing can be exhaustive; in reality, it manifests itself in hours of searching for photos in your cell phone chats, transcribing reports by hand to an excel and consolidating the information in a power point, risking having a very wide margin of human error throughout the process.

Solution

Enrique Barron I use the APIs de BeepQuest to extract information from the platform and integrate it directly into your ERP, obtaining complete reports automatically that give you a lot of flexibility and information for strategic decision making.
“This was not possible on our previous platforms
–Enrique Barrón "

Impact

100%
of consolidated systems with API's of BeepQuest.

Challenge 4: Exceed any expectations in times of implementation of a Software solution in the cloud.

Implement a Software solution to a company with the magnitude of Steren generally comes with a baggage of logistical and operational complications, so when choosing a solution, Enrique was very careful to choose an option that quickly adapts to his processes.

Solution

With OnBoarding methodologies and the flexibility of BeepQuest, a dedicated team managed to make a full deployment of the solution in just one week.

Impact

1 Week
as a record of implementation and deployment of the software solution.



“It is a very friendly, intuitive tool and it has great versatility that makes it very powerful.
We were able to migrate our information in one afternoon, and deploy it to the Promoters
it was a very quick learning process. It took us a week to start getting
the information that the promoter captured from their cell phones ...
it is clearly a very versatile and very powerful tool. "
–Enrique Barrón

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